Archive for March, 2010

3 of the most requested interactive shopping mall maps added to FastMall.

Wednesday, March 31st, 2010

Wolfchase Galleria Mall in Memphis, TN

Spring Hill Mall in West Dundee, IL

Miracle Mile Shops in Las Vegas, NV

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CoolSprings Galleria in Franklin, TN, Las Vegas Premiun Outlets in Las Vegas, NV, 2 more malls added to FastMall with interactive maps and shake iPhone for the nearest restroom.

Monday, March 29th, 2010

CoolSprings Galleria in Franklin, TN

Las Vegas Premium Outlets in Las Vegas, NV

Millcreek Mall in Erie, PA

Steve Jobs and Eric Schmidt were just here so we had to complete the map immediately :)

Town and Country Village in Palo Alto, CA

Steve Jobs and Eric Schmidt at Town and Country Village in Palo Alto, CA

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New Jersey News Article – Retailers finding ways to put buying power in shoppers’ hands.

Monday, March 29th, 2010

In the brave new world of retailing, stores are going to be less concerned about what’s in shoppers’ wallets and more interested in what’s on their mobile phones.

Retailers and a wave of start-up companies are rushing to create smart-phone and iPhone applications that let shoppers compare prices, redeem coupons, lend a friend $25, buy movie tickets and make dinner reservations, and even find the nearest bathroom in the mall.

Right now, most of what’s happening in mobile retail is marketing and promotion, rather than sales and revenue-producing activities. But Web developers and retailers say the day is coming when consumers will be able to wave their cellphones to pay at the grocery checkout line, department stores, and restaurants and movie theaters.

“Consumers love their cellphone,” said Conrad Sheehan, founder and chief executive officer of Chicago-based mPayy, which is developing a mobile payment system that shoppers can use instead of credit and debit cards. “They’ll walk out naked, but they’ll have their cellphones.”

This past Christmas, Wayne-based Toys “R” Us Inc. let shoppers shrink the company’s 80-page holiday toy “wish book” down to cellphone size, through an iPhone app. Toys “R” Us also introduced mobile shopping in November, allowing customers to make purchases from their phones, as well as read customer product ratings and check if items sold out at one store were available elsewhere.
An ‘app’-titude for shopping

Five categories of retail-related smart- phone applications – or “apps” — are poised to change the way America shops. They are:

* Price-comparison or barcode scanning apps: Apps such as ShopSavvy or RedLaser give users instant price comparisons when they use their cellphones to scan any retail barcode.

* Coupon apps: Apps such as Coupon Sherpa and Cellfire allow you to store coupons on your phone and present them via phone at the checkout counter for scanning.

* Payment apps: Several companies are setting up payment systems that let users pay for things like movie tickets by using their phone to transfer money from their bank account or from a prepaid cash account. The mPayy app lets people send money to another person’s phone – for example parents could transfer money to a teenager’s phone – as well as make purchases.

* Mall mapping apps: Users download applications for specific malls and get directions to the stores. There are numerous mall map apps, all with different features, but FastMall is winning fans with a feature that shows you the nearest restrooms in the mall when you shake your phone.

* Brand apps: These are apps created by retailers to promote their stores in the hopes of capturing mobile sales. Most of them have product guides and store information, but some also allow for mobile purchases. Best Buy has been an early app innovator. Toys “R” Us in November introduced an app that lets shoppers put the company’s holiday toy catalog on their phones.

Pizza Hut Inc. and Chipotle Mexican Grill are selling thousands of takeout orders that were placed via mobile phone.

Verasoni Marketing in Little Falls is helping Rod’s Steak and Seafood Grille in Morris Township create a phone app that will allow diners to access the restaurant’s reservation system, check if a table is available and make a reservation.

Aetrex Worldwide, a footwear company based in Teaneck, has developed software that lets stores scan impressions of a customer’s feet and send the images to a cellphone, along with the store name, address, phone number and information about the customer’s shoe size.

“The app world right now is where the Internet was 15 years ago,” said Abe Kasbo, CEO of Verasoni. “It’s still young.” He has no doubt that apps are the future. Having a Web site now without apps, Kasbo said, is like having a typewriter instead of a computer.

The National Retail Federation, at the beginning of this month, held a daylong “mobile boot camp” conference in San Francisco attended by 160 retail executives from around the country. “Retailers are at various stages with mobile,” said NRF Vice President Ellen Davis, whose organization represents 1.6 million U.S. retail establishments. “Most of them can understand and see the power of cellphones and smartphones with today’s shoppers, but they are trying to figure out how to leverage it,” she said. “Where to start seems to be the biggest hurdle.”

The NRF is preparing to introduce a mobile-retail initiative within the next month that would combine representatives from the federation’s various divisions to study issues related to mobile shopping and applications.

The NRF doesn’t have statistics on how many retailers have launched mobile applications, and speakers at the mobile boot camp conference cautioned against the rush to mobile retail.

Research firm Parks Associates estimated recently that the number of smartphone users is expected to reach more than 1 billion by 2014, four times as many as in 2009. And those users love their apps. The iPhone App Store has more than 25,000 apps, most of them free downloads, and users performed more than 2 billion app downloads in the first year that online store was open.

“We’ve seen the major retailers – Target, Macy’s, Walmart, Best Buy, Amazon — launch great iPhone apps, but the theme of the boot camp seemed to be ‘start slow,’ ” Davis said. Retailers need to examine if their proposed app “makes the shopping experience easier, or are you doing an app for the sake of having an app?” she said.

Right now, Davis said, consumers seem to be wary of making purchases via cellphone, or transmitting their credit card information over a phone, the same way many initially were wary of using their computers for online purchases. “People use their phones to find the nearest Banana Republic or to figure out what’s on sale at the grocery store before they go,” she said. But many consumers are reluctant to use their phones to make a purchase, she said.

The most successful mobile apps, experts say, link to the retailer or restaurant’s Web site, where the credit card and other personal information is stored. The mobile app recognizes the shopper’s log-in, and the shopper doesn’t have to transmit any information over the phone.

Sheehan, founder of mPayy, was a senior vice president at JPMorgan Chase & Co. and head of its consumer-payments business before he founded the mobile payment service. The mPayy app uses a person’s mobile phone number as an identifier, because mobile phone numbers are “globally unique – there’s no two the same,” Sheehan said. “If I want to make a payment online, I simply enter my mobile number and password. If I want to send a friend some money from my cellphone, I type in their cellphone number as the address.”

Users of mPayy can link the service to their bank accounts, or set up a stored value account with mPayy, by sending money to mPayy. The advantage for retailers, Sheehan said, is mPayy fees are about half the price of a debit-card transaction. Companies that have lots of “micro payments” – for example publishers that charge 50 cents for online newspapers – find mPayy’s model attractive, he said. “We can move 50 cents profitably for you,” Sheehan said. “The key is not using the legacy credit-card networks, because those are very expensive.”

The day when shoppers can wave their cellphones at cash registers and walk out with their groceries won’t arrive, Sheehan believes, until the cellphone wireless carriers form partnerships with retailers to create payment devices that work with the phones. “The wireless carrier plays a big role because the device would need to have a chip inside of it for it to work really well,” he said. “And that’s what people expect. You have to give them a reason to do that versus pulling out their credit card.”

Another application that retailers are eager to add to their mobile marketing arsenal is the ability to send targeted coupons or discount offers to shoppers when they are in the retailer’s stores. Most mobile coupons are delivered through coupon collection sites, such as Coupon Sherpa or Cellfire, that let mobile users search among hundreds of online coupons for ones they can use.

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The Woodlands Mall in Texas, Westfield Plaza Bonita in California and 7 other shopping malls now have turn by turn directions and shake iPhone for the nearest restroom and much more.

Friday, March 26th, 2010

The Woodlands Mall, in The Woodlands, TX

Westfield Plaza Bonita in National City, CA

Jersey Shore Premium Outlets in Tinton Falls, NJ

Vaughan Mills in Vaughan, Ontario

Eastwood Town Center in Lansing, MI

Lloyd Center Mall in Portland, OR

Crystal Mall in Waterford, CT

Potomac Mills in Prince William, VA

Folsom Premium Outlets in Folsom, CA

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Washington State, Meet FastMall Turn By Turn Directions At 2 Of Your Best Shopping Malls.

Thursday, March 25th, 2010

Spokane Valley Mall in Spokane Valley, WA

Alderwood in Lynnwood, WA

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Metreon Mall In San Francisco, CA, Kings Plaza In Brooklyn, NY & 2 More Interactive Virtual Maps Added.

Thursday, March 25th, 2010

Join the shake your iPhone and find the bathroom rage and turn by turn guidance and check in at these malls:

Metreon in San Francisco, CA

Kings Plaza in Brooklyn, NY

Newport Centre Mall in Jersey City, NJ

Jackson Premium Outlets in Jackson, NJ

A few more coming later tonight too. Stay tuned and if your mall, theme park, hospital, concert, event, conference, hotel or any other indoor structure needs an interactive map, just let us know. Contact (at) FastMall (dot) com

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FastMall now featuring River Park Square Mall and 3 others with interactive turn by turn directions.

Wednesday, March 24th, 2010

And of course shake your iPhone and find the nearest bathroom, then be taken to it.

Ready to download and all FREE for your interactive pleasure.

River Park Square Mall in Spokane, WA
Battlefield Mall in Springfiield, MO
Rockaway Townsquare Mall in Rockaway, NJ
Ocean County Mall in Toms River, NJ


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Square One Mall In Ontario And Massachusetts, Interactive Mall Maps Added.

Tuesday, March 23rd, 2010

Today is hip to be square day here at FastMall.

Square One Mall in Mississauga, ON and Square One Mall in Saugus, MA have been added to our app, complete with interactive map and shake your iPhone and locate, then be taken to the nearest bathroom.


Most up to date mall list with interactive shopping mall maps –

Ladies Home Journal Tweets About FastMall iPhone App!

Tuesday, March 23rd, 2010

RT@LHJmagazine @lhjFashionLady: If you’re map obsessed like me, try FastMall, the new iPhone app. I’ll never be searching for a restroom – or JCrew – again!

Direct Twitter status link:

10 new interactive virtual maps and shake your iPhone for the nearest restroom added to FastMall.

Friday, March 19th, 2010

Just in time for the weekend:

Vaughan Mills in Vaughan Ontario, Concord Mills in North Carolina, Discover Mills in Lawrenceville Georgia, Westfield Topanga Mall in Canoga Park California, Southgate Centre in Edmonton Alberta, Le Carrefour Laval in Montreal Quebec, Sunrise Mall in Citrus Heights California, White Flint in Kensington Maryland, Park City Center Mall in Lancaster Pennsylvania, Eastwood Town Center in Lansing Michigan are all now live with interactive virtual map and shake your iPhone for the nearest restroom, then be taken to it. Happy shopping and enjoy the weekend.

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