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FastMall iPhone app featured in Minneapolis’ largest newspaper, The Star Tribune.

Monday, February 8th, 2010

Directionally challenged shoppers, take heart. There’s an app for that.

FastMall is a free iPhone download that works sort of like an indoor Google Map. FastMall can help shoppers navigate through the maze of stores, find restaurant peer reviews, and (of course) get coupons and exclusive deals.

Parents with strollers can locate escalators and elevators. A GPS function can reunite parking ramp wanderers with their cars. FastMall even provides a turn-by-turn route to the nearest restroom.

FastMall is a product of New York-based MindSmack, which does Web development for such companies as Citibank and IBM. The program launched in mid-December, and was upgraded a little more than a week ago.

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