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NY Times writes a great article about FastMall and indoor mapping.

Monday, October 11th, 2010

NY Times Technology, Verne Kopytoff

SAN FRANCISCO — Mobile phone maps have guided people through streets and alleys around the globe. But when those people step into a sprawling building, they can get lost.

Inside, people have to ask strangers for directions or search for a directory or wall map. A number of start-up companies are charting the interiors of shopping malls, convention centers and airports to keep mobile phone users from getting lost as they walk from the food court to the restroom. Some of their maps might even be able to locate cans of sardines in a sprawling grocery store.

“It was my wife’s idea — she was six months’ pregnant and she couldn’t find a restroom,” said Sam G. Feuer, chief executive of MindSmack, the New York company behind FastMall, one of the indoor mapping services. “It’s the same thing for people in wheelchairs or with strollers who need an elevator.”

Users see a floor plan of a shopping mall, for example, with stores indicated by name. Escalators, exits, restrooms and elevators are also marked.

FastMall has a search engine to help users find stores on its maps. Enter “Banana Republic” and the service places a pin on the map to show the store’s location. Tap the “take me there” button and the service plots a route to the destination. To find the nearest restroom, all users have to do is shake their phone.

Full article link can be found here – http://www.nytimes.com/2010/10/11/technology/11interior.html?ref=technology

Download FastMall 3.0.3 for iPhone, iPad or iPod Touch FREE – http://getap.ps/fastmall

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