Archive for the ‘Google Maps’ Category

Fastmall – Navigation inside of a mall and crowdsourcing architecture to gather local information.

Thursday, January 19th, 2012

GMapping - FastMall

FastMall has been featured on – An unofficial blog about Google’s indoor mapping and the next generation of mapping applications.

Fastmall is a very interesting example of a mall navigation app and crowdsourcing architecture to gather indoor information. It provides navigation inside of a mall, floor plans and a platform for users to collaborate and share information of what is going on in a mall (store openings, changes, promotions etc.). The shared information is then used to update the floor plan data layer providing more details about each venue. Powerful concept.

To read the full article, click here.

Download FastMall 4.0 for iPhone or iPod Touch FREE –

FastMall 3.0 Icon

Micro location marketing in the malls of the world with the FastMall app and President/CEO Sam Feuer.

Monday, June 28th, 2010

The coolest thing about a location-based service is when it can get you from one place to another — hence GPS and the insane consumer advantage Google had by including the software layer for free with the Android operating system.

FastMall is a unique and needed service layer that combines that all-important aspect of getting around and the new wave of location-based services and marketing (ala Gowalla and Foursquare) within malls in 17 countries (and counting).

Sam Feuer, a pioneer in social and new media, is stretching and enhancing the shopping experience through a mobile device that has benefit to you and I (the users), the stores in the malls (through JIT marketing) and the malls themselves by enhancing their brand and extending their reach into mobile.

Sam is an experienced guy with a lot to say — so much that we overheated the SKYPE connection, blew the audio feed twice and needed to let the interwebs cool down a bit but we managed to get it all in. Behind the business of mobile