The coolest thing about a location-based service is when it can get you from one place to another — hence GPS and the insane consumer advantage Google had by including the software layer for free with the Android operating system.
FastMall is a unique and needed service layer that combines that all-important aspect of getting around and the new wave of location-based services and marketing (ala Gowalla and Foursquare) within malls in 17 countries (and counting).
Sam Feuer, a pioneer in social and new media, is stretching and enhancing the shopping experience through a mobile device that has benefit to you and I (the users), the stores in the malls (through JIT marketing) and the malls themselves by enhancing their brand and extending their reach into mobile.
Sam is an experienced guy with a lot to say — so much that we overheated the SKYPE connection, blew the audio feed twice and needed to let the interwebs cool down a bit but we managed to get it all in.
