Archive for the ‘techcrunch’ Category


Monday, December 19th, 2011

TechCrunch FastMall

300,000+ on Android and thousands more on other platforms. The average user has 65 apps installed on their phone (source: Flurry). Many of us have more.

Entire businesses have been built to solve the problem of “app discovery” – that is, a way to supplement the limited app search mechanisms built into the vendors’ own application stores. This is primarily to benefit mobile app developers, who can’t get their apps found. The end results of these products are pitched to consumers as tools to “find new, cool apps,” “find apps your friends like,” or “find the best apps that do X.”…

Unless your app is appropriately titled and optimized for search, on-device app search is severely lacking, at least on the two major platforms, iPhone and Android, which I’ll address in this post.

But, oddly, this isn’t always the case. Type in “recipes” on iPhone and Epicurious appears. But not on Android. Type in “deals” on iPhone, and there comes BiteHunter. Type “Shopping” on iPhone, and there’s FastMall and Zoomingo, but not Target or Best Buy. And, in similar tests on Android, apps have to be searched for by name, not function….

To read the full article, click here.

Download FastMall 4.0 for iPhone or iPod Touch FREE –

FastMall 3.0 Icon

TechCrunch writer Leena Rao mentions FastMall in article.

Thursday, March 4th, 2010

Other trends identified by mPlayit include the massive growth of location-based apps, with Loopt, Foursquare and Gowalla all receiving attention on the directory by users. But mPlayit says that even lesser known location-based apps such as FastMall and AroundMe on iPhone are receiving an increased number of downloads. Evernote continues to dominate on the Android, iPhone and BlackBerry platforms, in the Lists & Notes category. Barcode-scanning apps are also increasingly popular, holding the top Utilities category slot for iPhone and BlackBerry, and the second Shopping category slot for Android and iPhone.

The fact that that Android platform doesn’t support gaming as well as the iPhone is not new. But with the introduction of powerful Android devices such as Motorola’s Droid and most recently, Google’s Nexus 1, gaming apps and functionality has improved on the device. Especially now that both devices have multi-touch technology. That being said, it may take a bit longer for both developers and users to catch on.

MPlayit /2009/11/18/myplayit-launches-mobile-app-discovery-directory-on-facebook/”>launched its Facebook app that allows users to discover, share and recommend a variety of mobile apps back in November and covers apps available for the iPhone, Android, BlackBerry and Mobile (Java) devices. Mplayit’s directory of apps includes a dedicated page for each app where Mplayit will post videos of the app (created either by the developer or pulled from YouTube), a detailed description of the app and reviews. You can also click to buy the app from various app markets, including Apple’s App Store and the Android Market. Once you start clicking on various app and downloading apps, Mplayit will begin to recommend apps to you based on your behavior on the site.

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